[INTERVIEW] Hiro Katsuse, CEO of Handy Japan Inc. talks about Entrepreneurship

Posted on November 7, 2018 by Awaji Youth Federation | Entrepreneurship, Interview
In order to be sustainable, all business, including entrepreneurship, requires an emphasis on solving social issues even if it must make profits to be sustainable.

  • Title:Category: #Interview #Entrepreneurship
  • Interview date: Sep 28th, 2018
  • Writer: David

In your opinion, how can entrepreneurship solve social issues? Can social entrepreneurship be profitable?

Mr. Katsuse:

In order to be sustainable, all business, including entrepreneurship, requires an emphasis on solving social issues even if it must make profits to be sustainable. With increasing awareness of Sustainable Development Goals (SDGs), entrepreneurs need to be sensitive to social issues. However, there is now a tremendous opportunity for entrepreneurs who focus on tackling social issues, in a time when most competitors are still unaware of the benefits. So, when entrepreneurs find a way to solve such social issues, their business should be rewarded with tremendous profits.

The concept of shared value is gaining currency amongst large corporations these days, both in Japan and abroad. How do you think this will drive innovation going forward?

I believe that innovation will emerge where the needs and values are.

Which do you consider to be the biggest factors currently shaping the landscape for entrepreneurship over the next decade? What does this mean for Japan and for regional areas in particular?

I think that the “willingness to take action” marks one of the most important principals for entrepreneurs in any day and age, from the past to the future.

Question: What kind of advice can you give to entrepreneurs who are looking to start a new business on Awaji Island?

‘Entrepreneur’ is not a job title. It’s a way of life. You cannot be chosen nor become raised as an entrepreneur. It is your choice among the various options presented to you. Enjoy life and keep taking action.

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